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Reinventing Menswear Icons
Inevitable: the “Roaring ‘20s” came to an end, as did the “Swinging ‘60s.” Perhaps it’s just the natural cycle of fashion’s pendulum leading us away from boisterous and bold design to quieter corners of style. Or perhaps it’s something rooted in the social and political moment. This time around, maybe some of the elation that surrounded the freedom felt as pandemic restrictions were eliminated has finally dissipated and this is simply a case of things leveling out. Regardless, the eye-catching color and prints that have dominated recent collections seem to be (at least partially) replaced by paired back patterns and a tactile texture.
Partnering with stylist and trend expert, Noah Zagor, this exclusive editorial photographed at our on-site content studio, features participating brands from the PROJECT Las Vegas February 2024 edition. Zagor’s direction for the editorial’s theme was a sense of scaled back, subdued sophistication that permeated many of the collections on display at the event.
Three themes emerged repeatedly. Perennial favorite Prep and takes on western wear both play with the “Sentimental” theme found in our FW 24/25 Men’s Trends guide by making use of “Tradition Parody”—a method in which classic tropes are both appreciated and subverted. Luxe relaxed looks featuring haptic layering begging to be touched dips its toes more into the “Fragility” trend found in the same guide by exploring how utility can be romanticized through comfort and introspection. All three themes offered opportunity for expression and invention while playing within familiar boundaries.
