Headline: WE ARE CREATIVE, interview with Nayab Shah, Creative Director, Toni & Guy
Author: EDITOR and fashion editorial assistant, #LEOSTYLO
#LEOSTYLO: Tell me something about your journey since I first interviewed you for Salon international magazine. Tell me something about your projects and the companies you have been associated with.
NAYAB: In all these years, what I have been looking for is education. I feel education is mandatory in our field. I am addressing and getting connected with lot of brands, people who are actually looking for a real work; people who are actually looking for a real fashion. My future prospect is to work for a brand which is open to my creative style. Earlier I have worked for an American Brandon global Keratin as a trader in India. I also came up with global Keratin. Tremendous amount of energy is required to make any product famous. As you know most of the international salons would value creativity. So, that was a good time. After that I joined Tony &Guy. Here we do a lot of fashion, we sell everything. We keep customers and fashion forward people updated which is more important. There are some hair dressers who are not much updated about education they are just cutting hair in a boring way. We all should look for this and make things very clear, difficult and creative for people and everyone in this industry.
#LEOSTYLO: How have you grown as a hair Stylist?
NAYAB: Before me I want my industry to grow because you know like it’s very important for a player to have a better ground and we don’t think about the ground, we only configure ourselves to be at some level. I want to be loyal to our industry. We should not rather just think about ourselves we should be thinking of everyone who works for the industry to help it grow. There is a huge gap which needs to be bridged. Hairdresser should be respected.
#LEOSTYLO: How big a brand is Tony & Guy? Personally after getting associated with this brand, how has your life changed?
NAYAB: Technically speaking Tony & Guy is a rage in Delhi. I don’t think of any other brand in Delhi at the moment comparable to Tony & Guy. I don’t feel like working for any other international brand in Delhi currently, because international doesn’t mean you christen yourself with an international name and have local standards. I am really proud to work with them. I think the strength of Tony & Guy is its cool and fashionable yet professional work culture. I have seen myself growing; have seen brand growing and a lot of people working for a brand growing. I think company can give you a platform, they can give you tools, they can give you clients, and after all it’s your efforts. I think it’s very important to be not just active at the client end but it’s important to educate your client; it’s very important to help your client and to make them aware of who, you are, what’s your brand and what tools and product to use.
#LEOSTYLO: What are the major hair trends for the winter 2017?
NAYAB: Lot of mid-length is of very much help. So, long hair is out. I am not saying it’s completely out. But when trend changes everything become classic, the whole trend becomes classic and when new thing comes out it is raving. What is new today is actually more waves because you know people want their hair to be more manageable. So, earlier when we talk about there were lots of stress on hair, but my recommendations for today’s generation is to have healthier length, shorter length but traditionally a mindset of having a longer length at back that mindset is not anymore, based on that the color BLACK was really out of trend. Lot of number of people changes, when something changes gradually it moves very fast because of the number, I think it is back I am really glad that people are bringing it back understanding what a color is. I am providing a right way to know it.
#LEOSTYLO: What are the summer 2018 trends?
NAYAB: Same syllabus, when we say syllabus, when it comes to industry, it has particular syllabus but it’s your own creativity how you mould it, how you do it for your single client. Trend is a lot of texture wave length which can be easily manageable. Because today most of the woman is working, we are not in an era where woman are just at home they go out. So, there is a need to look better and hair which can be managed. Fringes are in because it’s a bang on thing which was not a trend in India, people were afraid of getting fringes; these days people are really open to it and I think short length texture colour not bright colour, very soft looking colour and now lot of colour brands are playing with a new colour option like colour has come up with a new colour name ‘coleulium‘ . I really love Well a colour which is very different which you will see in Facebook or Instagram and not common in roads. Maybe these days you will see it on roads. People are getting more aware. Colour is in; texture is in; mid-length and short lengths are in; long length is not very much in.
#LEOSTYLO: Which international hair stylist do you follow and why?
NAYAB: I follow lot of brands one of those guys is Sam Riya he is an internationally acclaimed guy. There are people the brands or industry are looking up to and also attend their classes. But I as an individual love Javed Habib and Aalim Hakim, related with bollywood, he has a challenge to give something, where India can go.
#LEOSTYLO: What are your strengths and weaknesses as a hair stylist?
NAYAB: Sometimes when I meet people I still find them they still want to be at 8-9 jobs. I really don’t understand it happen with lot of brand maybe I should not saying be this but they have to understand that this is a very Creative industry, I understand that it’s a service industry but we are not govt. servants, we are the people from creative backgrounds and technical world we need to understand rather than working hard we should know how to work smarter, understanding education, this is what I feel I want my industry to take this industry to the level where people would say or look up to us.
#LEOSTYLO: Your favorite international model you would like to style?
Jessica, Tyra Banks, GIGiHadid, In India maybe SRk
#LEOSTYLO: What do you think is India an internationally renowned fashion, hair and beauty destination for international people?
NAYAB: India is in the lead of people where things are changing very fast. I feel India is the country especially in the city I am living in Delhi where people are really keen to learn fashion and the best part is that it can be related to. I was ready to. I have realized after few years that in Delhi where people are really keen to learn and spend on good things, which is a good thing. So, I think India is working really hard. People are working to club it, rather than working on people at appreciating in the industry and fashion is this is the first thing to see.
#LEOSTYLO: What are your future plans and how do you wish to take your hairstyling to the next level? NAYAB: Again, I would say the same thing education is the only way we all need to understand where everyone is responsible to take this industry to the next level or above.
#LEOSTYLO: What people don’t know about you?
NAYAB: I am a good educator. I think I haven’t seen anybody who can teach better than me people may know better than me, but the way of teaching someone; we have to be really motivational in teaching. May be in terms of experience I have lot of experience in this area of industry backstage artist, I work in hotels, grooming trainer for recreational academy, worked with American product like global keratin, I have started my salon and academy. So, I think I have seen this industry from very different angles. , I am very much capable to educate this industry and people and I think this is the only thing that can take this industry to the next level.
#LEOSTYLO: One word about your interior?
Smart, on the point
3 September 2017
Talking fashion with Christopher Corneliani
Fashion talks with Christopher Corneliani
Christopher Corneliani, heir to the 70-year old luxe Italian line of bespoke menswear reveals his love for the bespoke art of tailoring, and how it is now relevant to Indian men.
When the first time you realized that fashion was was your calling?
Fashion is in my DNA: the history of my family, more than 70 years through three different generations…in some way, fashion is the “oxygen” I have always been breathing, since I was a child.
What are a rule/ rules that cannot be adjusted, broken or bent when it comes to men’s dressing? And which rules can be broken or bent?
I always pay a lot of attention to a very elegant and conservative matching between my suits, my shirt, my belt and shoes. I leave my fantasy running only about my tie and pocket square The shirt sleeve be just one cm longer than my jacket sleeve and the jacket must always have real button holes, as a very sartorial accent.
How would you define your personal sense of style? What appeals to you?
Conservative, but modern. – That is to say that I love the roots of my family and brand in terms of “classic Italian style”, but I am always looking for the most fashionable fit and silhouette.
Is style synonymous with luxury?
People often ask me what an elegant man, a real gentleman, should be like.
I am more and more convinced that true style should be natural but immaculate, as well as discreetly luxurious. It never goes out of fashion because there is nothing about it that is too severe or garish. I believe that class is a question of measure
What are your most prized fashion/ luxury possessions?
To be honest with you, I am very jealous regarding my passions, I am a very discreet man.
What about my pleasure to drive my Aston Martin in our lovely Italian countryside?
What is your opinion on India? What do you like/ dislike about the country, having visited it before?
I love the amazing energy of India as a country. Italy and India share the common value of a very ancient culture, a great historical heritage. To tell you the truth, there is nothing I dislike about your great country, apart from custom duties which makes our luxury fashion business so hard, despite the huge trade potential.
Why was the brand discontinued in India and then re-launched after three years?
Our previous partner Blues Clothing Company came into financial troubles in the last 2 years. We tried to support them, as we always do with our partners, but in the end the only right decision for our brand reputation was the one of finding a new, solid, reliable partner, able to share with us our great dream.
OSL Group, the Mishra family, with their great mind and ambitious vision, was the most correct answer to this need.
Do you think there is a suitable increase in the Indian market for fashion and bespoke clothing?
In Delhi there is a growing demand, not only for our luxury brand. Potential is there, but it is limited to that region, at least for the time being.
Have you noticed a heightened awareness in Indian men’s dressing sensibilities recently?
Of course. Indian customers are already big travelers, great spenders who enjoy refined things in life…but of course, they are changing their buying attitude more and more towards Italian elegance, at least when they travel abroad, which is great!
Tell us the secrets that go into the tailoring of a suit to make a man look perfect in spite of his physical anomalies.
Looking at the man, and understanding the image he is looking for instead of just thinking about a model suit: then, about 170 processes to customize the cut, and to make the suit like a second skin.
What is the most inventive suit you have created? The fabric, the expense and for which celebrity?
We produce suits thanks to nanotechnology that is a new generation finishing process of the yarn that allow the production of fabric completely water and stain repellent. This does not affect either the hand of the fabric nor its look. Moreover, this process create a 15% of natural elasticity without the need of using artificial fibers thus ensuring exceptionally comfortable garment and perfect transpiration.
Highest degree of bespoke suits you have made.
All of them are designed as a second skin, sometimes we arrive to more than 60 alterations to please our customer.
What fabric would you like to experiment with/ or style you would like to experiment with?
What about those fantastic and very colourful Indian silk fabrics? They always look so nice!
Will Corneliani suits here be made to order?
Yes, it will be possible to place made-to-measure order in our 4 stores in New Delhi, Mumbai and Bangalore and we must consider Made-to-measure” as an art form.