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Exclusive: Soeur Debuts First Menswear Capsule, Frère
French brand Soeur has launched its first-ever menswear capsule, named Frère, An exciting 20-piece collection available in select stores across Europe and online in the U.S. This expansion comes after the brand received a significant investment from Style Capital, the Italian investors behind luxury labels such as Golden Goose and Zimmermann.
Founder Domitille Brion highlights how Soeur‘s design philosophy, traditionally inspired by men’s tailoring, naturally evolved into a menswear line. Classic textiles like Harris tweed and wool ensure the collection stays true to timeless men’s fashion.
With flagship stores opening in London and Milan, and plans for more, Sœur is rapidly growing, aiming for dominance in both wholesale and direct-to-consumer markets, especially in the U.S., its second-largest market.
This capsule could mark the beginning of a more permanent menswear offering from the brand, complementing its core women’s fashion.
