#LeoStylo #Lz6
Aditya Birla Fashion Expands Ethnic Wear Portfolio with Strategic Acquisitions of Jaypore and TG Apparel
Aditya Birla Fashion and Retail Ltd (ABFRL) has announced its decision to acquire two prominent ethnic wear brands, Jaypore and TG Apparel & Decor Pvt Ltd, to enhance its position in the branded fashion market.
Key Highlights:
- Strengthening Ethnic Portfolio: ABFRL recognizes ethnic wear as the largest segment in the Indian fashion market and aims to expand its offerings in this space.
- Strategic Acquisitions:
- Jaypore: Known for its ethnic fashion merchandise, including its in-house label and curated third-party brands.
- TG Apparel & Decor Pvt Ltd: Operates across online and offline channels, specializing in ethnic fashion and decor.
- Growth Potential: Ashish Dikshit, MD of ABFRL, emphasized that the ethnic wear segment is witnessing double-digit growth, making these acquisitions a strategic move to strengthen ABFRL’s leadership in branded fashion.
- Timeline: Completion of necessary statutory approvals and closing conditions is expected within 30-45 days.
This move aligns with ABFRL’s vision of diversifying its portfolio and tapping into the booming ethnic wear market in India.
