#LeoStylo #Lz6
Elevating Men’s Fashion: Lifestyle and Popkorn Unveil Bold A/W 2024 Campaign
Lifestyle, one of India’s top fashion retailers, has launched a dynamic A/W 2024 campaign that showcases the diversity and quality of its in-house men’s fashion brands, with creative direction by Popkorn. This comprehensive campaign spans across social media, in-store displays, and on-ground engagements, celebrating everything from premium formal wear by CODE to the athletic-inspired Kappa, casual styles from Fame Forever, ethnic looks by Melange, youthful streetwear by Forca, and high-fashion winter pieces from Bossini.
Additional featured brands include Smiley, Forca QRK, Forca NXT, and Fame Forever Denimize, each bringing its unique flair to the collection.
“We aimed to elevate the perception of our menswear brands, aligning them with global trends and a high-fashion aesthetic,” shared Rohini Haldea, Assistant Vice President of Marketing at Lifestyle International Pvt Ltd. “Popkorn’s creative vision was perfectly aligned with our goals, and we’re thrilled with the final outcome.”
The creative production, led by Popkorn, includes a mix of video and still photography that makes a striking impression. “Working with Lifestyle and its menswear brands was an exciting opportunity to highlight these collections with an editorial approach,” said Vishal Mehra, CEO of Popkorn.
Lifestyle and Popkorn are set to make a lasting mark on the men’s fashion scene with this Winter 2024 campaign, reinforcing Lifestyle’s position as a fashion leader in India.
